In 2011, Ajith, our founder, moved to Bengaluru from New Jersey, USA. And when he tried to sell his furniture in less than two years after buying it, he got only 10% of the original value. That is when he realised the pains of owning furniture, especially for a generation that is always on the move, looking to seize the next big opportunity. And thus, Furlenco was born – To give everyone access to awesome furniture without any hassles. Plus, the complete freedom to use it for as long as they want or change it as per their needs.
Job description
In this pursuit, we are on the lookout for a talented digital marketing professional who can own and drive this journey for the brand.
The chosen one will get hands-on experience solving for customer acquisition, brand building, & business growth through digital marketing for our multiple businesses, be it furniture rentals, subscription, or selling. Furthermore, he/she will get a thorough cross-functional understanding of various aspects of the D2C furniture business across product, logistics, manufacturing, & growth.
Role- Digital Marketing Manager
Qualifications & Experience:
– 4 – 7 yrs of relevant experience in Paid advertising, mainly Facebook Ads, Google Ads and CRM tools like Moengage, Clevertap etc.
– Prior experience in E-commerce preferred with a specialization in Marketing
– Experience in handling large scale campaign planning, optimization for both performance and brand impact.
– Demonstrated ability in executing results, with strong attention to detail
– Experience in team management.
Responsibilities:
Manage DM channels
– Ideate & own digital paid media strategy for all digital channel: SEM, FB, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.
– Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
– Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts
– Work with affiliate partners to optimize install & conversion campaigns
– Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
App Marketing/User Engagement & Retention
– Provide strategic directions to increase revenue generated through Furlenco’s app by driving higher installs and nurturing app leads
– Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
– Implementation of custom events and analytics tools (Appsflyer)
– Strategize and create user journeys and communication on Moengage/other CRM tools
– Suggest and onboard new app acquisition channels (other than Google and Facebook)
– Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn
Perks include:
– Industry competitive salary packages with benefits
– A positive work atmosphere that encourages collaboration and holistic development
– Exposure working with some of the best minds in the industry
Apply Online Click Here
