AI in Digital and Social Media
By Dr. Mahalakshmi S | JAIN (Deemed-to-be University), Bangalore
This six-week course offers a comprehensive exploration of the transformative role of AI in Digital and Social Media Marketing. Beginning with digital marketing foundations, learners will build AI-powered websites and understand evolving consumer trends. The course then covers SEO and performance analytics, including keyword research and AI-driven web analysis. In the SEM and Paid Marketing module, learners will create Google Ads, develop ad copies, and apply AI tools for smart bidding. Social Media and Influencer Marketing dives into platform algorithms, AI-powered automation, and content calendar creation. Email, Mobile, and Conversational Marketing includes AI-driven campaigns, Chatbots, and messaging strategies. The final module focuses on AI-powered content creation, video marketing, sentiment analysis, and future trends like the Metaverse and AR/VR. With hands-on projects throughout, learners will gain practical expertise to design data-driven, personalized, and ROI-focused AI marketing strategies.
Note: This is an indicative list based on suggestions provided by course coordinators and should not be treated as final and binding.
Course layout
Week 1: Digital Marketing Foundations & Website Optimization
Week 2: SEO & Performance Analytics
Week 3: SEM and Paid Marketing
Week 4: Social media & Influencer Marketing
Week 5: AI-Driven Email, Mobile & Conversational Marketing
Week 6: AI-Powered Content Marketing, ORM & Future Trends
Books and references
- Gupta, S. (2022). Digital marketing (3rd ed.). McGraw-Hill Education India.
- Roetzer, P., & Kaput, M. (2022). Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. BenBella Books.
- Venkatesan, R., & Lecinski, J. (2021). The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. Stanford Business Books.
Course certificate
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components :
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 3 out of 6 assignments submitted during the course.
Proctored Final Exam Score : This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score : The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
| Assessment Type | Weightage |
| Weekend Assessment | 25% |
| Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
- Average Assignment Score ≥ 10/25
- Final Exam Score ≥ 30/75
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
| Score | Type of Certificate |
| >=90 | Gold |
| 76 – 89 | Silver |
| 61 – 75 | Bronze |
| 40 – 60 | Successfully Completed |
| <39 | No Certificate |
Sample Certificate :
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include yourname, photograph,andfinal exam score,along with a detailedscore breakdown.
It will beelectronically verifiable through the SWAYAM platform athttps://swayam.gov.in/.Please note thatonly an e-certificate will be issued.Printed or hard copies willnot be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
