Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of 4813 crores (FY 21-22), is a part of “Bajaj Group”. Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.
Job description
Job Purpose
For a premium product range, lead the assigned geographical area and implement sales & growth strategies. Appointment of Direct Dealers & Distributors . Meeting working capital requirements of the business. Manage & monitor Channel Partners performance & sustainability.
Major Areas of Responsibilities
1. Channel Development and Management
- Network expansion by appointing new direct dealers & distributors.
- Eliminating the channel complaints and settling them within lead times, as per norms.
- Ensure after sales service is provided by Branch Customer Care Team to all the counters thereby reducing product returns.
- Ensure monthly account reconciliation & settlement of distributors/ dealers
- Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments
2. Drive sales & achieve collection targets :-
- Lead planning & execution of BU wise sales strategies for assigned geography.
- Responsible for sales forecast for the area assigned.
- Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
- Monitoring of sales, collection & stocks on regular basis as budgeted.
- Ensure profitability by focusing on the products with high margins based on guidelines.
- Ensuring placement of new products as per commercialization strategy
- Sustain growth through SSSG Same Stores Sales Growth
3. Sales Administration
- Monitor the Billing Process – Product Category V/s Value wise on regular basis and ensure Week – wise billing.
- Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.
- Ensuring implementation of Retailer Bonding Program effectively.
- Engage with Channel Marketing team for timely and effective promotion strategies.
- Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition
- Improve capability to use MIS reports made available for data based decision making
- Optimize travel, communication, conveyance & miscellaneous expenses.
4. BEL Citizen
- Monitoring performance, sharing feedback, periodically reviewing progress. Striving consistently to add new responsibilities aligned to the business goals.
- Display organization appropriate behavior at all times & encourage associates to follow the same. Propagate Winning Culture behaviors in the organization
- Promote practices which lead to a healthy work environment for all stakeholders
- Practice inclusivity in all aspects while carrying out assigned responsibilities
Essential Qualification: Graduate + MBA/ Post Graduate Degree Preferred
Desired Qualification: MBA/ Post Graduate Degree
Experience: 3 – 8 years relevant experience in Premium Fans, Coolers or Appliances
Industry Preference: Consumer Durables /FMCD
Experience in Opening Direct Dealer channel for New Business
Experience in Opening New Distributors.
Premium product and brand selling experience preferred
Prior experience of Fans & Coolers will be a plus.
Interested candidates can send your updated Resume to hrassociate.chennai@bajajelectricals.com
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